Are Name Cards Still Useful As A Referral Tool?
May 31st, 2010Everyone in business has a business card. You probably have a name card and you hand it out to potential clients, friends, people you meet, etc. However, have you ever wondered whether those name cards are boosting your business? With the increasing use of search engines like Google.com, is the name card still a useful networking tool?
The answer is… YES!
However, there are ways to make sure your calling card works better to get you business.
1) Make your calling card design bold. Don’t be scared to use strong colors, bold pictures. Anything to make it more memorable.
2) Make it FUN! There’s no rule saying business cards must be rectangle shaped. One of my most effective calling card was in the shape of a monkey’s face. I was at an internet marketing seminar and gave out 4-5 cards to people I talked to. Lo and behold, people started coming up to me DEMANDING for a card. “Hey, can I have one of your cool monkey cards, please?”. When was the last time someone said that to you? 
Some ideas. If you sell double umbrella stroller, make your namecard in the shape of a baby stroller. Or if you’re selling computers, what about having your card in the shape of a mouse (a computer mouse, of course!). Things like that will get you noticed and remembered!
